Web Analytics
Google Conversion University
Google Conversion University has a robust set of lessons that help you learn Google Analytics. Once you complete all of the lessons, you can actually become certified by taking their Google Individual Qualifier test or “IQ test.”
The lessons in Conversion University give you a solid understanding of how to use Google Analytics including topics like: installing tracking code, interpreting reports,
setting up goals and filters, and advanced analytics.
Google also provides a list of 24 Conversion University videos on Youtube, which contain similar content to the videos in the Conversion University. However, experts such as Avinash Kaushik make special appearances in the Youtube videos. Here’s one of my favorite Youtube lessons:
Make Sure that Your Website Doesn’t Stink…
According to a recent post on the official Adwords Blog, Avinash Kaushik‘s #1 rule is: “Make sure that your website doesn’t stink.” Recently, Avinash hosted a fantastic webinar called “Using Data to Better Connect with Your Customers,” and I highly recommend taking the time to view it below.
Occam’s Razor by Avinash Kaushik
By far, the best web analytics blog on the Internet is by Avinash Kaushik. I highly suggest book marking the blog and checking in everyday to learn something new about web analytics.
