Luke Hubbard

Google Ad Innovations consist of new betas like the Adwords Campaign Experiments. According to the link above, “AdWords Campaign Experiments (ACE) is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups and placements.” Check out the following videos on the ACE program.

Google’s Chromium Blog offers “news and developments from the open source browser project.”

A recent entry discusses Google Cloud Print, a service that would enable any computer, mobile phone, or other web enabled device to print to any printer.

Cloud computing is gaining popularity, but comes with clear challenges such as the ability to print documents. Until now, the mystery of printing through the clouds has remained unsolved because printers require users to install drivers. However, Google Cloud Print manages print jobs entirely, cutting local operating systems from the equation.

Since it’s open source, Google released their code and documentation on their blog.

-Luke Hubbard

All info and image taken directly from Chromium Blog.

Google Mobile Adds Search Suggest, which makes it easier and faster to get your answers. Search suggest shows a drop down as you type your keyword phrase so your answer often shows up before you even hit enter. Here’s an example Google provided:

For example, let’s say you’re flying to London and want to know: Is my flight on time? Or what is the exchange rate of the pound? As you type the flight “Ba 284″ or “Usd in pounds”, the answers are provided right below the search box, without having to wait for the results page. Other searches that show answers include weather (e.g., “weather london”), stock quotes (e.g., “intc”), current time (e.g., “time london”), calculator (e.g. “29*37″) and unit conversion (e.g., “220 miles in km”).

Cite: SearchEngineJournal.com

Google Buzz’s official Youtube video introduction:

Sergey Brin video interview in which he speaks about Google Buzz:

The Google Buzz launch event video:

Business Week

The article in Business Week projects that Google’s display ad sales will top $1 billion this year with Youtube contributing to the majority of the revenues. Additionally, Business Week notes that TV and print ad dollars are shifting to online advertising.

Business Week continues to state that Google helps advertisers measure the effectiveness of display ads with their Campaign Insights tool. I said, “We knew that effect was there before, but now we are able to quantify it.”

The article ends with a quick comparison to Yahoo’s strength in selling display advertising.

-Luke Hubbard

Google Display Ad Builder Tutorial video:

The Google Chrome browser if finally available for Mac! The Google Chrome browser has been available for PCs since September of 2008 and over a year later, we finally get it for Macs. I have used Chrome on my PC since it was first released, and I absolutely love it.

The Google Chrome download page makes three simple promises: Fast Start-up, Fast Loading, and Fast Search. I think this is a brilliant marketing technique on behalf of Google and also a far stretch away from the very thorough comic they released when Chrome was first released for PCs. The comic went into great detail explaining all the technical reasons why Chrome was supreme to other browsers. I think it was a hit with techies, but Google definitely got it right for the everyday user… just promise us speed!

Here’s the entire comic if you’re interested. I actually loved it.

Google acquires AdMob to catch up with Microsoft and Yahoo. Admob is a mobile display ad provider and Google handed over $750 million for the company. The following image is from Google’s official posting about the acquisition and it provides a clear example of where Google was in the mobile space and where they will be going with the AdMob technology.

Google says they are creating healthy competition in the mobile space, thus benefiting consumers.

Two Google Wave product managers named Stephanie and Greg made the following video. They are brilliant! The video is only 8 minutes long and it sums up a lot of the cool features for Google Wave…

Here’s the entire 80 minute video that was originally released by Google in case you want to check it out…