Luke Hubbard

Google’s mission is to organize the world’s information and make it universally accessible and useful.

This is the most important principle for creating an SEO strategy. If your website is useful and well organized, you are helping Google accomplish their mission, and thus you are more likely to gain better rankings.

If your website provides value, other websites will naturally begin to link to you. This is the reason why Google weighs so much importance on valid links in helping determine ranks.

Ask yourself, “What value will others find in my website?” Is it just a place where users are asked to immediately hand over personal information, credit card numbers, or email addresses? Does your website provide content that users will find interesting and valuable?

In summary, keep Google’s mission top of mind when fleshing out your SEO strategy. As the industry progresses, and as search engines become more sophisticated, websites that fall in line with Google’s mission will ultimately prevail in page ranks.

To gain higher rankings within search engines, it’s a good idea to submit your website to the following two directories. They hold the most weight of all directories as they are two of the oldest and considered legit. 

DMOZ:  ODP – Open Directory Project

Yahoo: Yahoo Directory

Directories are slightly dated in my opinion. They were originally created to help organize content on the Internet and organize information by assigning websites to categories.I think of them as the opposite to search engines since they are intended for users that have a general idea of their interest, but don’t have something specific in mind.  For example, let’s say you have an interest in “science,” then you’d go the yahoo directory and click on the “science” category. You’d then go through sub categories to find something your final destination. 

It’s a good idea, but just didn’t catch on to the scale that “search” did. Search engines took over since they were easier to use and since users that didn’t know exactly what they wanted would simply start with a broad search and then narrow it down as they sorted through the information they found.

Google’s Webmaster Blog is an excellent resource for anyone that runs a website. Simply search in the top right to find answers to questions about optimizing your site. Google states that this blog is for news on crawling and indexing sites.

Then there’s the actual Google Webmaster tool. Go to Google Webmaster Central to begin optimizing your website traffic.

And here’s a picture of the official Googlebot just for fun.

Hey everyone. Welcome to my new website named LukeHubbard.com. I have decided to start a blog focusing on the Internet and advertising. Hope you enjoy and for the record, I’m the Luke Hubbard that specializes in Internet Marketing… the Luke in Los Angeles, California.