Luke Hubbard

Google Monopoly: Is it an online board game or a topic on antitrust laws? In a stroke of SEO genius, Google partners with Hasbro to release the online board game called Monopoly City Streets. Forum discussions, news results, and blog posts about the board game rise in search engine rankings, pushing other publications about “The big scary Google monopoly” aside.

Hey, would you rather read about a fun new online game or read a dry article full of antitrust talks and citations of Microsoft’s former legal issues? I actually tried brushing up on the Google antitrust issues before a meeting I had at the Google offices in NYC and I instead ended up making offers for property on Monopoly City Streets. Congratulations Google, your strategy worked… who cares about antitrust anymore… we all wanna buy more fake property!