Luke Hubbard

Google Conversion University has a robust set of lessons that help you learn Google Analytics. Once you complete all of the lessons, you can actually become certified by taking their Google Individual Qualifier test or “IQ test.”

The lessons in Conversion University give you a solid understanding of how to use Google Analytics including topics like: installing tracking code, interpreting reports,
setting up goals and filters, and advanced analytics.

Google also provides a list of 24 Conversion University videos on Youtube, which contain similar content to the videos in the Conversion University. However, experts such as Avinash Kaushik make special appearances in the Youtube videos. Here’s one of my favorite Youtube lessons: