Luke Hubbard

Google acquires AdMob to catch up with Microsoft and Yahoo. Admob is a mobile display ad provider and Google handed over $750 million for the company. The following image is from Google’s official posting about the acquisition and it provides a clear example of where Google was in the mobile space and where they will be going with the AdMob technology.

Google says they are creating healthy competition in the mobile space, thus benefiting consumers.

The Wall Street Journal speculates that the recent deal between Yahoo and Microsoft gives Google an opportunity to “…refine its technology and craft a counter strategy….”

I absolutely agree.

Google works at the speed of light. Considering that both Yahoo and Microsoft have proven to struggle with fast roll-outs and technology updates, Google will have two solid years to progress and gain market share before Microhoo launches. The partnership between Microsoft and Yahoo will slow down the company’s research and development as their main focus will be on the partnership. Fusing the Microsoft and Yahoo technologies will be quite the project over the next two years.

I expect that the already well oiled Google machine will leave the others so far behind that they will never be able to catch up.

Do I want this to happen? Of course not. While I love Google, I do think competition in the market place is better for consumers and shareholders. I worry that Microsoft + Yahoo will turn into one of the largest messes we’ve seen thus far in the dot com world. I hope instead that the companies work well together and create solid competition for Google.

-Luke Hubbard