08 Feb 2010 @ 8:06 PM 

Business Week

Business Week

Luke Hubbard: I’m very proud to have been quoted in Business Week regarding Google’s display ad sales.

The article in Business Week projects that Google’s display ad sales will top $1 billion this year with Youtube contributing to the majority of the revenues. Additionally, Business Week notes that TV and print ad dollars are shifting to online advertising.

Business Week continues to state that Google helps advertisers measure the effectiveness of display ads with their Campaign Insights tool. I said, “We knew that effect was there before, but now we are able to quantify it.”

The article ends with a quick comparison to Yahoo’s strength in selling display advertising.

-Luke Hubbard

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