Disclaimer
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2010
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2010
Business Week
The article in Business Week projects that Google’s display ad sales will top $1 billion this year with Youtube contributing to the majority of the revenues. Additionally, Business Week notes that TV and print ad dollars are shifting to online advertising.
Business Week continues to state that Google helps advertisers measure the effectiveness of display ads with their Campaign Insights tool. I said, “We knew that effect was there before, but now we are able to quantify it.”
The article ends with a quick comparison to Yahoo’s strength in selling display advertising.
-Luke Hubbard
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