Comments for Luke Hubbard http://lukehubbard.com Internet Marketing and Advertising Fri, 04 Dec 2009 04:37:53 -0600 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Google SEM Council by Troy Lerner http://lukehubbard.com/google/google-sem-council/comment-page-1/#comment-727 Troy Lerner Fri, 04 Dec 2009 04:37:53 +0000 http://lukehubbard.com/?p=131#comment-727 ...so, i'm working on a presentation and wondered, "is there a Google SEM Council logo floating around somewhere?" (there isn't) Noticed you're #1 for the organic search, "Google SEM Council". I don't know if that gets traffic, but being #1 at anything is always fun. Nice work, Luke! …so, i’m working on a presentation and wondered, “is there a Google SEM Council logo floating around somewhere?” (there isn’t)

Noticed you’re #1 for the organic search, “Google SEM Council”. I don’t know if that gets traffic, but being #1 at anything is always fun. Nice work, Luke!

]]> Comment on Yahoo’s Secret Keyword Match Type by Markus http://lukehubbard.com/yahoo/yahoos-secret-keyword-match-type/comment-page-1/#comment-682 Markus Fri, 30 Oct 2009 11:37:55 +0000 http://lukehubbard.com/?p=235#comment-682 Hi, Luke, this article is actually excellent! As Steve stated the definition of "canonical" is excellent, as it defines things better than the Yahoo way of defining the match types. Still, you can have "tool" and "keyword tool" in different adgroups without them overlapping, you "just" have to put "keyword tool" as a negative to the adgroup where "tool" is in, as Yahoo negatives are what they call "direct matches" (which would be "exact matches" in Google terminology. It is true though that "dedupping" is always recommendable on Yahoo, at least until you have a safe grip on the campaign and from then do changes carefully and always keeping an eye on the changes one has implemented. Hi, Luke, this article is actually excellent! As Steve stated the definition of “canonical” is excellent, as it defines things better than the Yahoo way of defining the match types.
Still, you can have “tool” and “keyword tool” in different adgroups without them overlapping, you “just” have to put “keyword tool” as a negative to the adgroup where “tool” is in, as Yahoo negatives are what they call “direct matches” (which would be “exact matches” in Google terminology.
It is true though that “dedupping” is always recommendable on Yahoo, at least until you have a safe grip on the campaign and from then do changes carefully and always keeping an eye on the changes one has implemented.

]]> Comment on Luke’s Pics by Crys http://lukehubbard.com/about/lukes-pics/comment-page-1/#comment-635 Crys Thu, 09 Jul 2009 01:14:20 +0000 http://lukehubbard.com/?page_id=27#comment-635 I went to a Rodin exhibit in Nashville. It included his many studies for the Balzac statue. I was impressed to see the thought processes behind the finished product. Great pictures! I went to a Rodin exhibit in Nashville. It included his many studies for the Balzac statue. I was impressed to see the thought processes behind the finished product. Great pictures!

]]> Comment on Google VS Bing User Centric Eye Tracking Study by Gavin Lew http://lukehubbard.com/msn/google-vs-bing-user-centric-eye-tracking-study/comment-page-1/#comment-633 Gavin Lew Mon, 06 Jul 2009 22:12:37 +0000 http://lukehubbard.com/?p=328#comment-633 Some thoughts: I agree that a lot of this Bing vs. Google assumes the algorithms are equivalent in terms of results. Personally, there are still differences... Eye tracking has some limited uses. This is certainly true. I fully agree and often there is too much emphasis on it. That said, consider sponsored advertisements. Before the era of click-thru ads to generate spend, advertisements held more than simply call to action responses... there was brand awareness. How many times has anyone ever clicked on a Tide detergent ad? Does P&G want to users to click? Sure, but part of the ad spend is on brand awareness and that is free. So, for eye tracking, the value is two-fold: The more people who look, the more potential opportunity you have to get a click AND you also get more brand awareness and no one would complain that brand awareness is necessarily a bad thing, especially when free! Now, you have another good point about the novelty of the new design. That is an area we will address in an upcoming study... Regards, Gavin Lew User Centric, Inc. Some thoughts:

I agree that a lot of this Bing vs. Google assumes the algorithms are equivalent in terms of results. Personally, there are still differences…

Eye tracking has some limited uses. This is certainly true. I fully agree and often there is too much emphasis on it. That said, consider sponsored advertisements. Before the era of click-thru ads to generate spend, advertisements held more than simply call to action responses… there was brand awareness.

How many times has anyone ever clicked on a Tide detergent ad? Does P&G want to users to click? Sure, but part of the ad spend is on brand awareness and that is free.

So, for eye tracking, the value is two-fold: The more people who look, the more potential opportunity you have to get a click AND you also get more brand awareness and no one would complain that brand awareness is necessarily a bad thing, especially when free!

Now, you have another good point about the novelty of the new design. That is an area we will address in an upcoming study…

Regards,
Gavin Lew
User Centric, Inc.

]]> Comment on Yahoo’s Secret Keyword Match Type by Steve http://lukehubbard.com/yahoo/yahoos-secret-keyword-match-type/comment-page-1/#comment-589 Steve Fri, 05 Jun 2009 20:44:17 +0000 http://lukehubbard.com/?p=235#comment-589 Interesting article, Luke. Never thought of to use the word canonical to describe yahoo's <a href="http://www.pitstopmedia.com/sem/ppc-keyword-match-types" rel="nofollow">ppc keyword match types</a>. In a way, I think using advanced match is a totally waste of money for small businesses. They will definitely be better off if they just have all their keywords and derived variations in standard match. Takes more time, but definitely worth the effort. Interesting article, Luke. Never thought of to use the word canonical to describe yahoo’s ppc keyword match types.

In a way, I think using advanced match is a totally waste of money for small businesses. They will definitely be better off if they just have all their keywords and derived variations in standard match. Takes more time, but definitely worth the effort.

]]> Comment on WordPress MobilePress Plugin by Harsh Agrawal http://lukehubbard.com/blogs/wordpress-mobilepress-plugin/comment-page-1/#comment-361 Harsh Agrawal Mon, 11 May 2009 22:36:45 +0000 http://lukehubbard.com/?p=145#comment-361 I got to know about this plugin few days back and I installed it on my blog. The plugin works great. Though the downside is due to adsense or any advertisement code , it make your blog look ugly in mobile. If you are not using any adsense code around your blog posts. This plugin will be very handy to get an extra edge from mobile internet users. I got to know about this plugin few days back and I installed it on my blog. The plugin works great. Though the downside is due to adsense or any advertisement code , it make your blog look ugly in mobile. If you are not using any adsense code around your blog posts. This plugin will be very handy to get an extra edge from mobile internet users.

]]> Comment on Google’s Mission Statement by luke http://lukehubbard.com/seo/googles-mission-statement/comment-page-1/#comment-316 luke Fri, 01 May 2009 05:11:16 +0000 http://lukehubbard.com/?p=168#comment-316 Hi Troy, Great hearing from you! Hope all is well in the SEO world. Luke Hi Troy,

Great hearing from you! Hope all is well in the SEO world.

Luke

]]> Comment on Google’s Mission Statement by Troy http://lukehubbard.com/seo/googles-mission-statement/comment-page-1/#comment-301 Troy Wed, 18 Mar 2009 04:56:42 +0000 http://lukehubbard.com/?p=168#comment-301 Hi Luke, Long time no see. How are you doing? Are you still with IMS? You have my email (troy@seous.com). Email me when you get chance. Your friend from TSA. Troy Hi Luke,

Long time no see. How are you doing? Are you still with IMS?
You have my email (troy@seous.com). Email me when you get chance.

Your friend from TSA.
Troy

]]> Comment on How to Blog by luke http://lukehubbard.com/blogs/how-to-blog/comment-page-1/#comment-192 luke Tue, 10 Feb 2009 06:55:11 +0000 http://lukehubbard.com/?p=99#comment-192 My template is called Inanis Glass and you can find it on the official <a href="http://wordpress.org/extend/themes/" rel="nofollow">WordPress.org Templates</a> page. My template is called Inanis Glass and you can find it on the official WordPress.org Templates page.

]]> Comment on How to Blog by Sypepyngeax http://lukehubbard.com/blogs/how-to-blog/comment-page-1/#comment-188 Sypepyngeax Tue, 10 Feb 2009 01:22:22 +0000 http://lukehubbard.com/?p=99#comment-188 Nice template. Where can i download it? Nice template. Where can i download it?

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