Author Archive
Apple’s New iPad
The new iPad TV advertisement:
Apple’s official keynote for the new iPad release held March 7, 2012:
SMX West – San Jose
I attended Search Marketing Expo (SMX) today in San Jose, attending the search engine marketing sessions to stay informed of industry updates. My breakout session with adCenter was especially helpful.
I learned about the new Bing Webmaster Tools API from some Microsoft reps at their booth. The adCenter update includes a markup validation tool, a keyword research tool, and a Bing Webmaster Tools API.
After hearing hours of presentations today, I stumbled upon the following 9 minute video of Steve Jobs introducing the iPod for the first time.
iPod. Job’s Beethoven 5.
YouTube’s “Next” Channels
YouTube is promoting channels for cooking and fitness. The YouTube programs called “Next Chef” and “Next Trainer” provide contest winners with training, money, and supplies to help build their YouTube channels.
YouTube is doing a brilliant job of enabling and encouraging users to build quality content. Internet video usage continues to increase as more people enjoy entertainment via mobile devices, laptops, desktops, and Internet TV. I’m happy to see YouTube developing strategies to take advantage of the growing market.
Google Ad Innovations
Display Campaign Optimizer
Multi-channel Funnels
MC Hammer’s New Search Engine
MC Hammer launches a new search engine named WireDoo.com. The page begs for your name and email at the moment. Is this Hammer’s way of gather user info to pleasure us all with spam email? My advice: Don’t sign up for the beta.
Will the search engine succeed? Not a chance. I bet the top misspell of the URL, wiredo.com, will gather some business though. It’s the first place I landed.
Perhaps the recent publicity will boost some sales for Hammer on iTunes. I admit I almost downloaded the “Please Hammer, Don’t Hurt ‘Em” album today after watching the following YouTube video. However, I decided to spend my money on a digital version of “The Dark Knight” for my iPhone instead.
